AI Prompting for Marketing: Examples for Social Media, Emails & Ads

Effective marketing requires compelling communication. While AI won’t replace strategy, it can significantly speed up copy creation with the right prompts. Here are starter examples using the prompting basics for common marketing tasks. Remember to customize details for your business!

1. Social Media Post (Facebook/Instagram – Engaging Question):

• Prompt: Act as a social media manager for a local [Your Business Type, e.g., bookstore]. Write an engaging Facebook post (around 75 words) asking followers about their favorite [Relevant Topic, e.g., reading spot in the summer]. Use a friendly, community-building tone. Include one relevant emoji and hashtags like #YourBusinessName #[RelevantTopic] #Community.
• Goal: Drive engagement through comments.

2. Social Media Post (LinkedIn – Tip/Insight):

• Prompt: Act as an industry expert in [Your Field]. Write a concise LinkedIn post (under 150 words) sharing one actionable tip about [Specific Topic relevant to your audience]. Use a professional and informative tone. Include relevant hashtags like #YourIndustry #ProTip #[SpecificTopic].
• Goal: Position yourself/your business as knowledgeable.

3. Email Subject Lines (Promotional):

• Prompt: Generate 10 catchy email subject line options for a promotional email announcing a [Discount Percentage, e.g., 20% off] sale on [Product/Service Category] for [Duration, e.g., this weekend only]. Target audience is existing customers. Aim for urgency and clarity.
• Goal: Maximize open rates for a sales email. (See AI for Email article).

4. Email Newsletter Snippet (Promoting Blog Post):

• Prompt: Write an engaging 75-word email newsletter snippet summarizing the key benefit of reading our latest blog post titled "[Your Blog Post Title]". Include a clear call to action: "Read the full post here: [Link]". Use a helpful tone.
• Goal: Drive traffic from email list to the blog.

5. Simple Ad Copy (Google Search Ad Style – Headline & Description):

• Prompt: Act as a digital marketing copywriter. Generate 3 headline options (max 30 characters each) and 2 description options (max 90 characters each) for a Google Search Ad promoting [Your Service/Product, e.g., handcrafted leather wallets]. Target keyword is "[Your Main Keyword]". Include a unique selling proposition like [e.g., "Free Shipping" or "Lifetime Guarantee"] and a call to action.
• Goal: Create concise, compelling ad copy options for testing.

6. Product Description (Short & Punchy):

• Prompt: Write a persuasive product description (around 50-75 words) for a [Your Product, e.g., natural lavender hand soap]. Highlight key benefits like [e.g., relaxing scent, moisturizing ingredients, eco-friendly packaging]. Use evocative language.
• Goal: Quickly convey product value on an e-commerce site or flyer.

Iteration is Key:

Treat these as starting points. If the first output isn’t perfect, refine your prompt:

• "Make the tone more humorous."
• "Focus more on the cost-saving benefit."
• "Generate 5 more variations of headline 2."

By providing clear context, goals, and constraints, you can leverage AI to create effective marketing copy drafts much faster, allowing you more time for strategy and optimization.